To control the spread of COVID-19, the Canadian government encourages virtual services to reduce the risk of unnecessary exposure in health care settings.
Is this "new normal" expected to continue in the future?
It is expected that a second wave will hit Canada shortly, and the majority of Canadians support closing of businesses if COVID-19 cases spike again. The economy is unlikely to recover in the near future if our way of living remains status quo.
This situation calls for a solution that is:
which takes care of people
- physically &
a professional health management tool
that will address not only the limitations during COVID-19,
but also the persistent unaddressed accessibility problem in Canada's remote and rural areas.
Digital transformation is not a simple task, it requires a high level of coordination and agility within an organization for the change to happen. Is the effort worth it in the long term?
With a huge amount of readily available information online, patients nowadays often research their symptoms before going to a medical professional.
This is characterized as “consumeristic behaviour”
and is becoming the center of the health model.
Patients have shown high willingness to share health data, high satisfaction of virtual visits, and are engaging more in the diagnosis process.
This trend means that health care providers who are able to satisfy modern patients’ preference for engagement will triumph in the future. Digital coaching, privatized health information, telehealth, artificial intelligence, and crisis detection and response are identified as & opportunities to complement patient marketing and patient services capabilities.
The data-driven, person-centred approach enables effective patient engagement in the treatment process, enhancing the quality of care.